What do Korean celebrities Jun Ji Hyun, Song Hye Kyo, Ha Ji Won have in common? For one, they’re always immaculately dressed. Women want to be them, men want to be with them. They also inspire countless articles on beauty and fashion sites, written for fans who desperately want to imitate the on-screen looks that they portray.
But celebrities aside, there’s no denying that there’s a certain stylish quality that even regular, day-to-day Korean women seem to possess. Exactly what is the essence of Korean style, and how do we copy their look?
According to Korean fashion retailer Ministry of Retail, Korean fashion is all about unique details, be it an asymmetric collar or a knotted waist detail. “Korean fashion encapsulates the best of both worlds,” they explain, “combining designer styles with fast fashion prices.”
Korean fashion has been around for a while now, but it’s gaining more popularity than ever. Fans are clamouring for more choice, notes Ministry of Retail, which brings in Korean brands Styleonme, Vividnco, and Sweetglam, and also curates its own line, MOR Label, in order to meet the demand.
Want to learn why Korean women always look flawless? Read on for the 7 key principles of Korean style, brought to you by Ministry of Retail!
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More is less.
You don’t need to show a lot of skin to look good – as exemplified by the model rocking this long sleeved dress. (Source: MinistryOfRetail.com)
Don’t ruin a perfect outfit by being sloppy with your grooming. Keep those eyebrows neat, make sure your hair is healthy and glossy, and conceal any blemishes you might have with light makeup! (Source: MinistryOfRetail.com)